Mobile Ad Spending Hit $240B in 2020

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Mobile data and application analytics company App Annie released its State of Mobile 2021 report, which analyzed the ways consumers interacted with mobile apps in 2020.

According to the report, new app downloads, app store spending, daily time spent and mobile ad spending all increased in 2020 when compared with 2019. For instance, mobile ad spending hit $240 billion in 2020, a 26% year-over-year increase.

App Annie

Looking at social networking apps specifically, App Annie found that time spent per user in 2020 increased by up to 325% year-over-year, writing, “[TikTok’s] average monthly time spent per user grew faster than nearly every other app analyzed, including 70% in the U.S. and 80% in the U.K. — surpassing Facebook.”

On Android devices in the U.S., TikTok had the highest “average monthly time spent per user among top social networking apps by hours spent in 2020,” at 21.5 hours per month. It was followed by Facebook (17.7 hours), WhatsApp (7.7 hours), Instagram (7.5 hours), and Messenger From Facebook (three hours) in the top five. Overall, App Annie said TikTok “is on track to hit 1.2 billion active users in 2021.”

App Annie also ranked the top “breakout apps” in the social networking category in terms of monthly active users in 2020. In the U.S., TikTok came out on top, followed by Discord, Facebook, Instagram and WhatsApp in the top five.

App Annie

Read App Annie’s full report here.

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