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Every landing page has a few goals. It exists to convert traffic, generate attention, grab information, and create trust in your brand.
Without the best landing page builder, you can’t do any of those things.
You need to take into serious consideration the flexibility and features of your landing page builder.
If it doesn’t help your business with plug-ins and components that lower your cost-per-click and increase your return on ad spend, then you’re wasting your time.
A powerful funnel building and sales platform that allows you to create high converting landing pages and generate sales.
Best Drag-and-drop Builder
Landing page software that helps improve conversion rates & drive business. Build landing pages quickly and easily, no developer needed.
Turn your ad clicks into conversions with the only landing page platform designed to create, personalize, & optimize post-click experiences at scale.
Best for Affiliate Marketing
Your entire marketing and sales team in one tool. Create your website and highly converting sales funnels in minutes.
Best for Small Businesses
A powerful landing page builder that helps create high-converting landing pages and drive sales for businesses. Lead generation and opt-in tools integrated.
A visual page builder for WordPress that is built from the ground up for business and conversion focused websites.
Easily create pages that convert visitors into leads with HubSpot’s Landing Page Builder. Personalize content for every visitor.
Creating a landing page is extra easy with Landingi landing page builder. You don’t need any coding skills!
Platform that makes it easy for marketers to create landing pages and contests, track leads, send emails and more.
A WordPress page builder plugin, that lets you create unlimited beautiful websites and landing pages.
The first landing page builder designed specifically for e-commerce & Shopify.
What is a Landing Page Builder?
Now that we know what a landing page is, it’s easier to understand the purpose of a landing page builder.
The builder will allow you to design a landing page that converts the traffic easily.
These builders will come with tools like popups, countdown timers, drag-and-drop designs, templates, and integrations with your favorite web tools.
Sometimes the builder is a standalone software like LeadPages or Clickfunnels, and other times it’s an extension of a product that already exists like Hubspot or Elementor.
It’s important to remember that the most important goal of a landing page is to convert traffic. That’s what separates it from a regular website.
While a website informs visitors without providing a call-to-action or a goal, each time someone lands on your landing page, you intend to turn them into a paying customer.
What Makes a Good Landing Page Builder?
The best landing page builder will contain features that help you convert more of the traffic you send to the page.
One of the most important features in my eyes is that the builder is easy to use, and it makes sense for most business owners.
Here are some of the features to look for:
4 Main Benefits of Landing Page Tools
Let’s talk now about the four reasons why everyone should use a landing page builder.
As I said previously, creating a landing page is different from a website. There’s always a goal in mind with a landing page where a website is often a place for information.
Landing page templates and builders are there to convert traffic. They’re designed in a way that moves visitors through the buying process in a short amount of time.
Someone can hit your landing page cold, and feel like they’ve known you their whole lives by the end of it.
A landing page builder is meant to be quick. You shouldn’t have to spend days building a landing page.
It’s also meant to be easy. You don’t need developers or coding knowledge to build a beautiful landing page.
Most landing page tools have developed to a point where the options are borderline endless.
You never want to have a website that looks too much like someone else, and if you choose the best landing page builder, you won’t have to worry about that.
If you already have a CRM, a website, or an eCommerce store set up, you won’t want to change too much around.
Many landing page builders integrate with most website builders and eCommerce platforms so you can simply “add” the landing page to your existing process.
(Use our quick navigator below to find the best landing page builders that best suites your needs)
A powerful funnel building and sales platform that allows you to create high converting landing pages and generate sales.
25,854 people switched to GrooveFunnels in the last 30 days, why is that?
GrooveFunnels claims to provide all the tools you need to run an online business.
You can sell unlimited products, create fully branded websites, use custom domains, generate upsell, and downsell offers using different pages, and much more.
GrooveMail is a cool feature that stood out to me.
Many funnel building sites don’t offer email marketing tools, and if they do, they’re super basic.
GrooveMail is a behavioral-based tagging program that allows you to automate some of the email marketing based on behavioral tags you set on your list.
GrooveFunnels is also offering FREE memberships during COVID-19. It appears from the site that they will never charge you if you sign up during the Coronavirus crisis.
If you’re reading this and it’s already passed, you might have missed the mark!
Build landing pages quickly and easily, no developer needed.
If you want to go with a landing page builder used by the masses, you’ll want to check out Unbounce.
You can easily design landing pages using the drag-and-drop builder and the over 100 templates they provide to their members.
Many “drag-and-drop” builders might make it sound easy, but when you get in there and use it, they’re clunky, and the designs they provide are less than pleasing.
Unbounce does a great job of providing a ton of customizable options, so you have complete control over your design.
The software also has an optional Javascript and CSS functionality so you can hire a developer if you want to take your landing page to the next level.
Unbounce is available with a 14-day free trial, after that it goes up to as much as $199 per month if you pay month to month.
That price grants you 150 landing pages, 16 popups, unlimited domains, A/B testing, and much more.
Turn your ad clicks into conversions with the only landing page platform designed to create, personalize, & optimize post-click experiences at scale.
Instapage makes it easy for startups and new companies to create landing pages quickly.
With the Instablocks feature, you can create scalable page setups that you can use and duplicate over time. They offer more than 100 customizable layouts based on your industry.
Their business plan starts at $149 per month if you pay for the year. That price goes up to $199 if you pay month-to-month. They also offer a custom plan, which I personally prefer.
With this, you can customize the plan to fit your needs.
Your entire marketing and sales team in one tool. Create your website and highly converting sales funnels in minutes.
ClickFunnels is a giant in the landing page and funnel building world.
Where they’ve become most popular is with affiliate marketers who want to promote their products.
They offer a 20% commission on all the sales, and with the popularity and growth of the founder, Russell Brunson, it’s become incredibly easy to promote and sell the product to up and coming business owners.
A powerful landing page builder that helps create high-converting landing pages and drive sales for businesses.
LeadPages has been around for a long time, and they provide a great solution for small businesses.
Business owners can create their own landing pages in a short amount of time using the templates and drag-and-drop builder.
These templates are already proven to convert, and they also provide things like alert bars, pop ups, and opt-in buttons.
Leadpages offers a 14-day free trial, and their pricing plans are incredibly affordable, starting at $25 a month for one site.
A visual page builder for WordPress that is built from the ground up for business and conversion focused websites.
If you use WordPress and you like the Thrive themes, then you might like Architect.
This tool allows you to click on everything on your WordPress page to edit it, which makes it appeal much more to people who prefer the typical drag-and-drop style.
Thrive Architect comes with 334 conversion testing landing page templates to allow you to easily create sales pages, webinar pages, opt-ins, and whatever else you like.
I’m a big fan of the fact that it works with all WordPress themes, not just Thrive.
The pricing starts at $67 for a single site and goes up from there.
They cover you with a 30-day money-back guarantee and a lifetime of updates.
Easily create pages that convert visitors into leads with HubSpot’s Landing Page Builder. Personalize content for every visitor.
If you’re looking for an enterprise solution that can do anything, HubSpot is a great choice.
It’s much more than a landing page builder.
You can create landing pages, build email marketing campaigns, automate marketing, manage leads with their CRM, and analyze the whole thing using their advanced analytics system.
Creating a landing page is extra easy with Landingi landing page builder. You don’t need any coding skills!
Simpler is better when you’re starting your business, and Landingi keeps things easy.
They require zero programming skills, and you can create a beautiful landing page using all the templates, menus, and tools they provide.
It’s a standard drag-and-drop builder built for working professionals who don’t have a lot of time but need a great landing page.
They offer a 14-day free trial, and the pricing starts at $29 per month after that.
Platform that makes it easy for marketers to create landing pages and contests, track leads, send emails and more.
Wishpond helps you create high-converting web pages using powerful tools that help get the information you need and convert the traffic you want.
Their dedicated landing pages are proven to convert, you can build them quickly, and they offer features like countdown timers and popups.
A WordPress page builder plugin, that lets you create unlimited beautiful websites and landing pages.
If you use Elementor, you know how intuitive it is and how helpful it is for organizing web pages.
The landing page builder is a free add-on that makes it simple to create beautiful landing pages.
They offer more than 100 templates, and they’re all optimized for SEO.
The first landing page builder designed specifically for e-commerce & Shopify.
If you’re using Shopify for eCommerce, you need a dedicated landing page builder to help gather information, generate leads, and convert traffic.
Zipify integrates with Facebook and Google analytics to help you track everything.
Zipify optimizes for mobile pages, offers a drag-and-drop builder, and it comes with a full member area where you can discuss and run ideas through other members.
Pricing starts at $67 per month and comes with all the features we discussed here.
FAQ’s
Below, you’ll find the answers to some of the most frequently asked questions regarding landing page builders that you should know before making your buying decision.
Honestly, everyone should have a landing page no matter what business you’re in.
They convert much better than a standard website by design, so if you’re sending people to a website using Facebook or Google Ads, you might make out much better by using a landing page.
The best thing about a landing page is that it often takes the place of a standard website.
Many people use their landing page as their website. It’s a single page, usually really long, but it moves the traffic through the process of getting to know you, trusting you, and eventually buying from you.
As with any website, you should still follow standard SEO protocol and include relevant keywords and structure the page in a way that is pleasing to the algorithm.
You want to avoid coming off as “spammy” or “shady” as well. Most people using landing pages are sending their traffic there directly from an ad.
So, I’ve touched on this a bit. A landing page is designed to convert traffic upon arrival.
The best landing page will take cold traffic and turn it warm as the visitor makes their way further and further down the funnel.
A landing page is a single page designed to teach the visitor everything they need to know about you and your business, so they want to buy something or become a client of yours.
The best landing pages can do this quickly.
They’re built and designed in a way that offers a lot of multimedia content in the form of videos and testimonials to build trust right away.
The ultimate thing that separates the two is that a landing page is designed to convert.
A website is usually more static, and it doesn’t push the visitor to do anything.
Instead, it provides information and may prompt the traffic to fill out a form or call, but it doesn’t insist upon it.
The best landing page will contain a few of the following things.
First, it will have social proof in the form of testimonials and reviews. You need to tell future customers about how happy previous customers are that they did business with you.
That’s how you build trust with people quickly when they’ve never heard of you.
Second, it needs to have a lot of content to break up large walls of text. No one will read an entire novel about your tour through Europe.
Break it up with a lot of pictures and videos for people who aren’t interested in reading. It helps keep their attention.
Third, the landing page needs to create urgency. If you let people think they can sit on this opportunity forever, they will.
Some people do this in the form of timers on the page. Others will say that they offer only stands for the rest of the day or week.
Whatever it is you choose to do, you need to push the visitor to act now.
Final Thoughts
I highly recommend using a landing page builder to create your website as an alternative to a standard website.
They convert better and, in many cases, are easier to use. If you already have a website, consider choosing a landing page builder that integrates with your existing website.
Be sure to keep all the points outlined in this article in mind when you’re shopping around for a builder.
Some are better for certain businesses and individuals than others. I suggest taking a deeper dive into some of the options to see which is the right fit for you.
Our top pick: GrooveFunnels
A powerful funnel building and sales platform that allows you to create high converting landing pages and generate sales.
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