Are you thinking about (or in the process of) starting your own trucking company? Starting a new business is an exciting adventure. At the same time, there’s a lot that you need to do.
One of the most challenging first steps you need to take is deciding on a name. Not only do you want to make sure you choose a memorable one, but you also need to make sure it represents your business well but doesn’t already belong to another trucking company.
Whether you have a general idea what type of vibe you’re trying to express or you’re not sure quite what you’re looking for, we’ve got a few tips to help you choose a name that suits you best and a few name suggestions to help you get started.
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Key points in this article
- A great name for your trucking company can help you stand out from your competition.
- Choosing a name can be a challenge, but following a few simple do’s and don’ts can make it easier.
- You have many options for great names, including those that are catchy, cool, dependable, and even funny.
- If you’re stuck, try a name generator.
The importance of a great trucking company name
First things first: Why does it matter what you name your trucking company? Some might argue that it’s not important at all — as long as you do a good job, it theoretically shouldn’t matter what name you pick.
While your reputation is generally the most important thing when it comes to securing jobs and getting repeat business, a great name certainly helps. Many times, your company’s name will provide the first impression of your business to people looking to hire you. Choosing a name that reflects your business values and brand identity ensures you make the right first impression.
Selecting a unique name can also help you rank well for branded search terms, which will make it easier for customers to find you online. Additionally, a unique name will help make your business more memorable.
Landing on the perfect trucking company name might not happen right away, and that’s okay. If you’re finding the task difficult, here are a few do’s and don’ts to keep in mind as you generate potential ideas.
Do’s and don’ts of naming your trucking company
Do: Choose simple, easy-to-pronounce words
You want all of your potential clients to be able to pronounce your business name. If it’s hard to say or spell, it makes finding you (or obtaining business from word-of-mouth recommendations) more difficult.
Don’t: Limit yourself to a specific location
While you might want to pay homage to where you’re from, using a specific location in your name can limit your business. Clients in other areas might not find you while conducting an internet search. They also might think that you only operate within a certain area.
Do: Keep it short
A short and sweet name is easier to remember than something that’s several words long. Limit yourself to three or four words, if possible.
Don’t: Pick someone else’s brand
Before you settle on a name, search for it on a few search engines and directory listing sites, like Yelp, to make sure someone else isn’t already using it. If another company is already using the name, try something else.
Do: Get a good domain
Choosing a .com domain name is preferable. While it’s not guaranteed to put you at the top of search results, a .com domain can help boost your search engine ranking over businesses with a .biz or .net domain.
Don’t: Forget to get feedback
Don’t be afraid to ask for opinions. Talk to a few of your trusted friends or family members. Create a poll on social media and see what your followers think. Getting outside opinions can help you land on a name that more people will love and recognize.
Trucking company name ideas
Choosing a great name for your new company can feel like an overwhelming task. After all, it’s something that will impact your advertising, your branding, and even what’s printed on your business cards for the life of the business. To help get your creative juices flowing with name ideas, we’ve compiled a list of some solid suggestions.
A truly memorable name can help you stand out from your competition. It also makes your name easier to recall, so potential customers will think of you first when they need a trucking company.
1. Arrow Trucking
2. Best Yet Freight
3. Heavy Metal Movers
4. Jet City Trucking
5. Move Forward Transportation
6. Rock & Roll Trucking
Much like catchy names, cool trucking company names are easy for customers to remember, making it easier for them to think of you first.
7. Ace Trucking
8. Diamond Trucking
9. Metropolitan Shipping Company
10. Racehorse Transportation
11. North Star Shipping
12. Spirit Cargo
13. TNT Transportation Company
As a trucking company, growing your business depends on your customers feeling they can rely on you to get their shipments from point A to point B with no hiccups. A dependable name helps provide an extra bit of reassurance that you will meet the expectations of anyone who works with you and trusts you with their deliveries.
14. Dependable Shipping Company
15. Faithful Road Shipping
16. Honest Transportation
17. Proven Load Freight
18. On-Time Shipping
19. Quality Transportation Company
20. Safe & Sound Shipping
21. Surefire Delivery
22. Trusted Transportation
There’s certainly nothing wrong with injecting a little bit of humor into your company name. Funny names are catchy, memorable, and they show that you might be a fun (yet professional) business. Just remember — funny names are fine, but you have to be careful. Not everyone will share the same sense of humor and trying to be too cheeky could cost you potential customers.
23. Huff & Puff Transportation
24. Just Run Trucking
25. Motley Cruise Transportation
26. No BS Shipping
27. Purple Cow Cargo
28. Up In Flames Transportation
29. Sixpack Shipping Company
30. Share the Road Shippers
A common way that trucking company owners name their businesses is by using their own name. It’s not as creative as some of the other ideas on this list, but these names work. As a founder, there’s something satisfying about seeing your name in your company’s logo or on the side of a fleet of trucks. Keep in mind that while it can be an effective solution, common names might already be in use by other trucking companies or might make your business harder to find online.
31. Brandenberg Trucking
32. Covar Carriers
33. Moore Transportation
34. Nick’s Shipping Company
35. Sanders & Sons Shipping
A professional-sounding name conveys to your customers the level of responsible, skilled service they can expect from your business. You take your job seriously and you care about their satisfaction.
36. 24/7 Transportation
37. Brothers Trucking
38. Eagle Shipping Company
39. Global Transport Company
40. King’s Cargo Company
41. United Road Freight
42. Worldwide Transport Company
While you certainly don’t want to break any land speed records to get your shipments to their destinations, a name that suggests you’re fast certainly won’t hurt. A speedy name, along with a reliable reputation, can pique the interest of potential customers who need freight delivered quickly.
43. Ahead of the Rest Freight
44. ASAP Trucking
45. Expedited Cargo
46. Faster Pace Transportation
47. Full Speed Ahead Shipping
48. High-Velocity Transport
49. Instant Shipping Company
50. Rapid Delivery Transportation
51. Trucking Without Delay
Using a name generator
If you find that you’re having trouble coming up with something on your own, you can always use a trucking company name ideas generator. These tools can provide you with numerous additional ideas, increasing the odds that you’ll find something that grabs your attention.
There are several name generators out there, including ones from Shopify and BizNameWiz that can help you come up with potential names. All you have to do is enter a keyword, such as trucking, and the tool provides you with a list of suggestions.
Find a name that suits your business
Choosing a name is an important decision when it comes to starting any business, including a trucking company. Take some time to think about what message you want to convey with your name and jot down some ideas. Then, take a quick look online to see if other trucking companies are already using those names. When you find something you love, get your business registered, and start marketing to get your name out there.
For more tips on getting your trucking business up and running, check out The Download, Constant Contact’s complete guide on digital marketing for trucking companies.