Adweek Together: The Future of Cannabis

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Jason White is a man on a mission. The CMO of Curaleaf, a decade-old cannabis brand that operates its own dispensaries and grow operation, is leveraging its power for social justice while dealing with constantly shifting regulations.

Curaleaf recently acquired Grassroots, making it the largest cannabis company in the world by revenue, with operations in 23 states. Its oil brand, Select, has also expanded to 950 independent dispensaries.

The future looks bright for the cannabis industry.

Adweek Together is a weekly discussion at noon ET with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.


Join the Brandweek Masters: Vineet Mehra of Walgreens Boots Alliance, Kofi Amoo-Gottfried of DoorDash, Janey Whiteside of Walmart, and more for insights, Masterclasses and virtual experiences on Sept. 14-17. Register now.





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