Faroe Islands, Population 50,000, Lured in 700,000 Virtual Visitors With Gamified Tours


EmailDoor.com – Email Marketing Support

The remote Faroe Islands continue to show the rest of the world how it’s done on the marketing front, attracting 700,000 visitors from 197 countries with its recent gamified, live virtual tours.

For context, the sparsely populated Nordic nation—where its 80,000 sheep far outnumber its 50,000 human inhabitants—had about 130,000 real-life visitors in 2019.

During the hour-long tours, more than 1,000 people used a first-of-its-kind built-in game feature to tell the resident guides where to go, which way to turn and whether to walk, run or jump. Despite the heavy traffic, no Faroese were harmed in the making of this stunt.

“We’ve been blown away by the global response to Remote Tourism, which has demonstrated just how much our beautiful and unspoiled environment appeals to a broad range of people,” says Guorio Hojgaard, director of Visit Faroe Islands. “The tool has not only provided that necessary escape for those self-isolating at home, but also a good dose of fun, which so many have been craving. We have loved watching how people haven’t held back when ‘taking control’ — our guides have certainly been put through their paces and kept fit!”

The participating Faroese, while being tremendously good sports, also have proven to be hale and hearty, spending six weeks showing tourists around the sweeping, rugged landscapes of the 18-island archipelago via foot, horseback, kayak and helicopter. The top five countries they hosted: the U.S. (with 54,983 visits), Russia (38,830 visits), Italy (19,360), Ukraine (15,597) and the U.K. (12,385).

The campaign, which kicked off in April amid the Covid-19 pandemic, boosted engagement on the tourism board’s social channels and snagged widespread exposure for the destination, located between Iceland and Norway.

TRAVEL NOW, FROM THE COMFORT OF YOUR COUCH The Faroe Islands Takes Virtual Travel to Another Level with a Remotely Controlled Local Tour Guide: Homebound travellers dreaming of the far reaches of the world can, for the first time, remotely explore one of the most beautiful and pristine places on the planet – the Faroe Islands – with an innovative new travel tool that brings the destination to life from the comfort of oneís home. This is now possible as Faroese locals will be equipped with a live video camera, allowing virtual visitors not only to see the views from an on-the-spot perspective, but also Control Where And How They Explore, by using their computer or phone keypad to turn, walk, run and even jump. Just like a real-life computer game, the main player will control the moves of the Faroese islander/s, who will not only explore locations on foot, but also take to the skies by helicopter giving the virtual visitors a birdís eye perspective on this beautiful island nationís steep grassy slopes, its 80,000 sheep and its unspoilt, wild and natural countryside. Every day for the next few days you can take control and To experience the Faroe Islands as a virtual tourist through a local, go to visitfaroeislands.com

It’s the latest in a years-long hot streak from Visit Faroe Islands, masterminds of “Sheep View 360,” which strapped videocameras onto the local flock and landed the nation on Google Street View for the first time, and “Closed for Maintenance, Open for Voluntourism,” a genius program that shut the country while volunteers restored its wild coastline. Both programs went viral; the former generated 2 billion media impressions and an estimated $50 million in PR value on a $200,000 budget.

The results of “Remote Tourism” come as the Faroe Islands has reopened for in-person visitors. (Only those from EU countries and the UK are allowed. Sorry, Americans.)

Join Dwyane WadeJulian DuncanAndrea BrimmerKory Marchisotto and more at Brandweek Masters Live, on Sept. 14-17, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)

Original Source