TikTok feels like a trend that will soon die out especially when people find the next distraction.
But let’s face it – there are over 500 million monthly active users of the platform all over the world. That’s a huge reach for a social media platform that’s not Facebook.
So whether you love or hate TikTok, there’s no denying its immense popularity. And instead of avoiding it, you need to embrace and leverage it to your advantage!
In this post, I’ll share with you different ways on how to leverage it for the purpose of promoting your blog.
Look at how your competitors are using it
If you’re brand new with the platform, the best way to get your feet wet is to experiment with it. Check out the most viewed videos from top brands and stuff your family and friends have shared on the platform.
Eventually, however, you need to check on how your competitors are doing it. You want to learn how your direct competitors are promoting their blog and brand.
From here, you can get a general idea on how to market yours. You can share the same videos that they’re doing but make it your own flavor so your audience can easily distinguish it from the rest.
Better yet, do something that other people haven’t done before. After reviewing what your competitors have shared, check out other non-competing brands on how they generate more followers on TikTok. By thinking out of the box, you can exponentially increase your growth.
Churn out great content
TikTok is all about personality. People enjoy watching videos of users who crank up their personality level to 11.
Therefore, your content should showcase who you are and what you represent. Be as interesting as possible to entertain people and provide them with an escape from what’s happening around them.
At the same time, make sure the videos you share have top-notch production quality. It doesn’t matter how good the actual content is – people won’t watch it if it has bad sound or camera.
This means you have to invest in a camera phone that produces good sound and video quality. This way, you don’t have to edit your videos too much since the pre-produced video is good enough.
Another thing to consider when creating videos is tone. Because here’s the thing: don’t force being funny on your TikTok videos.
While the most viral videos are usually hilarious, you don’t have to do these types of videos just because lots of people like it. Always think of your blog and what it represents. From there, create content in line with everything it stands for.
Finally, consider joining and creating hashtag challenges on the platform. This takes place if you or someone creates a video with a branded hashtag. If people enjoy the video, they can recreate it and share it to their followers using the same hashtag.
For starters, it’s good to do some of the trending hashtag challenges to gain some initial visibility. But once you’ve exhausted the challenges, try to create your own!
Rub shoulders with influencers
The best way to market your blog and brand is to get help from people with over thousands of followers more than yours.
Influencer marketing has grown to be one of the most profitable and sought-after services across all social media platforms. The ability of these influencers to sway followers to the decision they want them to take can help drive more exposure and traffic to your blog.
There aren’t many TikTok influencers around just yet compared to the ones found on Instagram. Nonetheless, as a more recent platform, it’s great to at least try and reach out to people with a sizable audience that’s in line with your brand.
For beginners, influencers will request to be compensated for the video they’ll create with you. If they accept nothing other than monetary payment, you need to run their username using the TikTok money calculator to at least get an idea on how much you should pay them.
Brainstorm for ideas on how you want your blog or brand to be featured in their videos. If the videos they’ve been producing interest your audience, then this part shouldn’t be much of an issue.
TikTok for Business helps reach out to your audience faster and more efficiently than any of the ideas above. The launched ads platform include infeed native content, branded lenses (similar to Snapchat 2D and 3D lenses), brand takeovers, and hashtag challenges.
The great thing about online ads is their scalability. You can set a certain limit to your campaign and analyze the results first before tweaking it based on the data and launching it again.
Running ads can be costly if you don’t know what you’re doing. I suggest to take this route in promoting your blog if you have a sizable following and want to ramp up your marketing campaign.
Have any ideas you want to share on how to use TikTok for marketing your blog? Share them in the comments section below!
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