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Branding Your New Website? – Here’s How
So you want to start a website?
How do you go about branding your website in the 21st century? Everything is digitally orientated so it is absolutely essential that you make sure your website is the best of the best.
Branding your website is often the most difficult step in your product or service taking flight, professional web design, however, is no longer difficult to find! Thanks to companies centered around the creation of logos and branding you no longer have to suffer in the knowledge that your M.S. Paint logo just is not cutting it! Branding is an aspect of marketing and advertising; the two most important factors of a fledgling business or service taking flight. The first step in branding your website is to, well, make the website, duh! Once you have made the website you can contact potential graphic designers who will be able to assist you in your second step of moving on up into owning your own business.
Where Do I Start?
The first step is taking the incentive to create your own website, after of course coming up with a unique idea to you! Once you’ve got your website up and running, the next step is to contact a graphic designer who can brand your website with a unique logo that is entirely yours and not anybody else’s intellectual property! Once you’ve got your brand logo you will be instantly recognizable by your own personal hallmark. With your hallmark you are free to go out and network and advertise your company online, on social media, or in person, depending on your service. A unique brand name and logo is key to a brilliant, thriving business. Look at all of the companies you know, fast food and car manufacturers, they all have an instantly recognizable logo entirely unique to them that you could spot in a crowd of 1,000,000 other logos and brand names because it is eye-catching!
Once you’ve everything prepared, you are ready to catch some attention! You will want to advertise your brand everywhere you possibly can; if you sell lawnmowers then you want to have social media personalities who review lawnmowers promoting your products, on the same edge of the coin if you are selling women’s clothes you want to have a woman who markets clothes for a living, to market your brand for you! Often bloggers and social media personalities will market and advertise your product for you for a small monetary payment; their brand will accentuate yours and you will end up with customers from them!
I can’t stress this enough, it is very important to make sure that every single item you promote as part of your brand is unique, there is no point in advertising a brand that is a blatant hack of another more famous brand; you then will only draw contempt, and while they say no attention is bad attention, that is not true when it comes to your brand. You will be labeled a hack and be met contemptuously by potential buyers or other designers and brand owners. Be unique, be unique, be unique! It will help your brand thrive!