Why I Email Only Active Subscribers


I am rousing the troops once again.

I email a tiny list my latest blog posts. Every few months, I ask my followers on Twitter and Facebook if anybody wants to join my email list. Today, I advised bloggers:

  • I email one blogging tips themed posts daily
  • I only email active subscribers; serious bloggers only 🙂

Why do I only email active subscribers? I only want to connect with serious, clear, active subscribers who open my emails to ensure I do not waste my time with list building. List building never vibed with me; I have not actively built my list in many years. But I felt a nudge to begin emailing my list a few months ago. Here and there, I invited active subs to join my list but since I only email active subscribers via Mail Chimp settings, I quickly weed out inactive subs to focus on serious bloggers.

I have no time to waste time. I cannot set aside 3 minutes to email a link to my latest blog posts unless bloggers open the email, click the link and read my blog posts. Otherwise, both me and my subs waste each other’s time.

I have no desire to waste your time. I have no interest in wasting my time. Look at the featured image above; I am fairly busy circling the globe living in places like New Zealand (where I snapped that picture). Emailing active subscribers maximizes my and your efficiency. I ensure my 3 minutes of list-emailing is spent doing something that increases my blog traffic and blogging income. You ensure that you open my emails, click links and gain blogging tips value through my posts. We both win.

But of course, most bloggers mistakenly try to tabulate big list building numbers. This big-numbers-chasing crowd wastes time engaged in efficient, ineffective action due to ego calling the shots.

Imagine gaining 50 subscribers daily but only 2 subscribers are active subscribers. 48 subscribers waste your time. You may even waste 48 subscriber’s time, depending on the level of clarity with your offering.  Everything I do is predicated on blogging efficiency and blogging effectiveness. Check out this Facebook embed:

I spent 10 seconds writing and publishing an update inviting people to subscribe to my email list. 12 subscribers asked to join my list in only 2 hours so far. Meanwhile, bloggers trip over themselves in a mad dash, spending hours, days and weeks chasing huge numbers that are almost completely worthless, useless and pointless.

Think about it; I spent 10 seconds attracting 12 subscribers who *actually WANT to get my emails*, in under 2 hours of time. 12 human beings who deeply want what you have to offer beats 500 subscribers who care less about what you have to offer. Plus, many bloggers work themselves to the bone over hours, days and weeks, to drive 500 listless, non-targeted readers to join their list.

Email only active subscribers. Give all of your attention and energy to serious, hungry, targeted readers because serious, hungry, targeted readers:

  • open your emails
  • click your links
  • read your blog posts
  • increase your blog traffic
  • increase your blogging profits

If active subscribers become inactive subscribers, that’s OK too. Put the power in people’s hands to receive or to no longer receive your emails. Genuinely, I never take an unsubscribe personally because reader’s schedules, tastes and commitments change from time to time. I will only spend my valued time and energy – working a busy blogging schedule – emailing people who open my emails, click my links, increase my traffic and increase my profits. I have never known a number on a screen to visit my blog or to buy my eBooks but targeted, serious, active subscribers do visit my blog and buy my eBooks.

Stop chasing ego-pleasing, big numbers. Be like me; pick and choose your subscribers to email only active folks. Put the power in their hands to unsubscribe at any time to maintain posture and to grow your blogging business.


Being mindful is a big factor in emailing only active subscribers. How can you increase your mindfulness? I recorded a video in Cyprus a while back to help you:


Do you need more time to blog?

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10 Time Saving Tips for Busy Bloggers

About the Author

Ryan Biddulph inspires with his blog and eBooks at Blogging From Paradise.