How to Create Your Own Video Course: Tools and Ideas


Creating your own video course is a great idea if you want to diversify your revenue sources and build a passive income (i.e. income you don’t have to actively work to generate).

A video course comes with many more potential benefits, including positioning your an expert and authority in the niche and creating an additional source of leads for your services.

Putting together your video course is also a good opportunity to repurpose your existing content marketing assets.

On top of all, you’ll build an outlet to share your passion which you can work on at your leisure.

The good news is, you don’t need to have technical skills or even a huge budget to set up your own self-hosted course.

Here are a few options you can use:


Kajabi is the VOD platform that gives you lots of flexibility in terms of using a custom domain, branded design, etc. while being the most transparent solution on the list. Choose your plan and off you go: There will be no price increase and there’s no need to go through the demo to find out how much you are going to pay.

Apart from easy-to-use VOD features (video hosting, speed, smooth playback and video usage analytics), you can also create branded apps to give your subscribers alternative ways to access your content and tie them close to your brand (through push notifications).

The best part about Kajabi is that it’s very easy, flexible and transparent. You will no need a developer to set things up.

Contus 10

Contus 10

Contus 10 is all about encryption and security. They ensure every nook and cranny of their platform is nail down tight. VPlay, which is their VOD service, is particularly focused towards distribution and syndication without risking the safety of your copyright.

They don’t just deal in video, either. You can use it for all media, such as music, ebooks, podcasts and even government and education content, which requires some different rules. Get live streaming capability if you need it, including full monetization.



Muvi wants your brand to be as popular as Hulu, Spotify or Netflix. They provide the tools to create a full service audio, video or combined site that includes mobile apps as part of the business model. Want to start handling merchandise as well?

They let you build stores for physical items to be shipped to customers, such as Tshirt, figurines or anything else you create for your brand/programming. Sony, Universal and other giants rely on Muvi for their features. In spite of that, they have affordable, non-enterprise pricing available.



Part video hosting site, part marketing service, Brightcove wants you to grow through lead generation. Monetization is another aim, with side ads insertion. All of this on top of OTT and video streaming features, live and pre-recorded.

They have a transcoding feature for less than most, as well. As you go, use their analytics platform to monitor the success of your content and better plan your future strategies in both video programming and marketing that programming. It all starts at $199 per month.



What if you could produce, publish, market and analyze your content from one place, faster than ever before? Here comes Ooyala that works to make the entire process a closed circle, done from the same place and without the disconnect of multiple tools.

They do their best to automate enough to streamline the process and put less work on the content creator, especially on the publishing and monetization side. Arsenal, the Vienna State Opera and Zoomin TV are a few of the success stories.


Do you want to automate and eliminate the stress of the front-end process of OTT platforms. In other words, you don’t have to worry about the technology side, there are apps for that.

Your job is to worry about the content and create as you are passionate about doing. Mangomolo takes care of the rest so you can rest your mind knowing you are in good hands. They have segmenting/chapters, live streaming to multiple social media platforms  and more.

When investigating the site, I found it really hard to navigate to the pricing issue or any actual call-to-action for that matter (The site only invites you to subscribe for updates) which left me wondering how people were actually buying the service.



Tired of your content being scraped up by plugins that record file versions online? VdoCipher doesn’t allow any of those plugins access to content, making your videos more secure and protecting your copyrights.

That includes a whitelisted domain, encryption and watermarking. They cost a pretty penny, but less than you lose if people steal your content.

Basically, VdoCipher is a video marketing solution that you can probably handle on your own using existing LMS plugins, so security is their biggest selling point.

Are you aware of any other solutions for putting together your video course? Please let me know!