Websites on the first page of a Google search capture 71% of search traffic clicks. Sites on the second page, however, only generate 6% of all clicks.
If you’re not on the first page of a search, you’re missing out on traffic and sales! With a strong search engine optimization (SEO) strategy, you can boost your ranking. By positioning yourself ahead of the competition, you can attract more leads and boost your business.
Before you can improve your SEO, however, you need to look at your website. With well-planned website best practices, you can boost your ranking and sales.
Step it up with these five SEO best practices today!
1. Speed Things Up
People don’t want to wait for a website to load. One of the most important website best practices is to consider is your speed.
Use Google PageSpeed Insights to pinpoint what’s slowing your site down. Then, start making changes to improve your site and the user experience.
2. Utilize White Space
Readability is essential as well. If people struggle to read your content, they’ll leave. A high bounce rate will negatively impact your SEO ranking.
Try using shorter sentences and paragraphs. Then, use white space to give your content room to breathe. Improving readability will increase dwell time and improve your ranking.
3. Consider the Keyword
Half of all search queries contain four or more words. In order to utilize SEO best practices, you need to consider your customers and keywords. Once you know what people are searching for, you can implement that keyword into your content.
First, learn everything you can about your audience. Once you know who they are, you can determine what they’re searching for. Use Google Trends, Keyword Planner, and Ahrefs to develop a list of long-tail keywords.
Once you have a list of keywords to work from, start creating content. You can write blog posts, record videos, or create interesting infographics.
Then, include your target keyword in the:
- Page title
- Opening and closing paragraphs
- Body content
- Alt tags
Make sure the keyword reads naturally within the content. Remember, you’re writing for people, not a search engine. You can find some good tips for SEO marketing here for more help.
4. Start Link Building
As you create SEO-optimized content, don’t forget to add links. You’ll want to use internal and external links within your posts.
Internal links send readers to pages on your website (improving your clickthrough rate). External links send readers to other sites (improving your authority).
5. Make Sure You’re Mobile
About 56% of mobile searches are by people looking for local business information. That can include your address, phone number, and business hours. In order to implement SEO best practices, you can’t neglect your mobile visitors.
Make sure your site is mobile-optimized. You can use Google’s Mobile-Friendly Test to see if you’re mobile-ready.
Reach the Top With These Website Best Practices
Ready to reach the top of a search page? With these website best practices for SEO, you’re almost there. Start optimizing using these tips today!
Searching for more tips and tricks? Check out the Digital Marketing section of the blog today!
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