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How to Set Your Digital Marketing Agency Up for Success
Digital marketing is the most important type of marketing that can be done in today’s age of technology. Traditional marketing and advertising like using the phonebook are all but dead. The first impression that plenty of people get of a business is after visiting their website or checking their online reviews. Starting a digital marketing agency can result in impacting their futures of a variety of companies. The ability to build a brand from the ground up is something that marketing agencies thrive off of. The value of these skills is quite high leading to starting an agency being quite a profitable venture.
Growing a quality digital marketing agency can be tough due to the vast competition. Bringing in staff that is productive yet affordable should be a priority when starting out. Getting a few all-stars in the marketing industry can wait for later once the company has established itself and has healthy cash flow. Below are a few other tips to set your digital marketing agency up for success.
Finding In-House or Freelance Writers
Written content is still the driving force in content marketing with the ability to earn a company backlink to their website. Ranking on the search engines can drive organic traffic and high-quality leads. Building an in-house team to edit/train writers can be done in order to keep consistency in the work. A consistent brand voice for a company enlisting the agency’s services is imperative. Different tones with each blog post or offsite piece of content might send conflicting messages. Companies need writers for everything from their content marketing efforts, product descriptions, podcast transcriptions, eBooks, and even website copy.
Finding Web Designers
Finding web designers that have SEO knowledge as well can be a huge advantage. Understanding business website trends is imperative as a designer as something that was useful a decade ago could be a hassle now. Web designers should have a portfolio before there is any hire made. A freelance project can be a great test to see if a designer can hit deadlines along with maintaining the quality the agency provides its clients. Using current design staff to help hire can be a great idea as they likely know other quality designers they have worked with previously.
Hiring Social Media Gurus
Social media is the Wild West of digital marketing as success is found in strange ways and a company/individual can go viral in a matter of days. Social media professionals that drive true engagement will have no issue showing previous results. During the application time asking the expert to come up with a decent content calendar for a fake client can test their skills. Taking the time to engage with every comment or thank followers for shares can allow a company’s social media presence to grow significantly.
Bringing on a Few SEO Experts
SEO is the lifeblood of plenty of businesses that are fighting to rank at the top of search results in a local area or for a specific service. SEO is impacted by everything from website design to the content that is published on the website. Page speed also impacts rankings and a great technical SEO expert can help clients stay on top of best practices when it comes to tags, keywords, backlinks, and website design.
Social media ad experts along with experienced PPC professionals can help round out the staff in terms of SEO/marketing/conversions. The ability to show results from previous clients or of campaigns members of the staff have had success with is essential. There are still a large number of businesses that are not sold on digital marketing and think PPC is some kind of black magic. Showing results instead of promising results can help quell the fears the client has about being overcharged and the results underdelivered.
Find the Perfect Project Management Software
The projects that a digital marketing agency takes on for clients are going to differ immensely. Staying organized using Google Docs or other cloud platforms is an option. A full-service project management software designed especially for marketing agencies is going to be the best choice. Managing thousands of pieces of content or website coding can be done on one platform. Being able to adjust deadlines or assign new work without issue is just another advantage of project management software.
Communication Between Teams Must be Seamless
Investing in business communication services can improve communication within your agency’s team and clients. The ability to stay connected with workers and clients around the world is incredible when managed correctly. Project management platforms are going to have areas to communicate in but email and instant messaging capabilities should also be available.
Setting your digital marketing agency up for success will take a combination of great hiring practices, project management, and communication. Do not underestimate your staff as there are plenty of talented marketing professionals looking for a new start!