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Sparkling Ice Creates Campaign to Celebrate Hometown Heroes
Sparkling Ice announced its first Cheers to Heroes campaign On April 13th, 2020.
Sparkling Ice, made by PNW beverage company,
Talking Rain, has launched a national campaign and contest to bring recognition
to America’s hometown heroes. To truly honor and celebrate these everyday
superstars from across the nation, Sparkling Ice is asking consumers to
nominate a friend, peer, co-worker, or neighbor who is considered an everyday
hero. The selected contest winner(s) will win a cash prize.
How the Contest Works
The Cheers to Heroes campaign was created to celebrate and give back to both
local and military heroes.
Throughout the campaign, Sparkling Ice is
holding a contest and sweepstakes to honor veterans, first responders, nurses,
janitors in hospitals, grocery store workers and many others who put their own
lives at risk to go to work and serve the public during the unprecedented time
of COVID-19. In a statement, CEO Chris Hall pointed out that Americans have
worked hard to come together to prevent the spread of COVID-19 and care for one
another in the recent months. He said that Talking Rain, the parent company of
Sparkling Ice, has a focused mission to give back to the community and provide
much-needed support for those Americans who make so many daily sacrifices.
Hall added that Talking
Rain and Sparkling Ice hope the Cheers
to Heroes campaign will bring some much-needed joy and happiness to all of
The Cheers to Heroes campaign contest launched on Monday April 13th. Individuals from communities across the United States can nominate a deserving friend, family member, neighbor or colleague for a chance to win $10,000. Submissions are allowed now through June 14th. During the entire month of July, people can cast votes for the candidates of their choice. At the close of the contest, Sparkling Ice will identify the top three submissions. The hometown hero with the highest vote count will be announced as the winner of the Cheers to Heroes contest on August 7th, 2020. The person responsible for nominating the winning local hero will also receive $500. To submit a nomination or to find more details on the contest and eligibility, visit www.sparklingice.com/cheerstoheroes.
As part of the Cheers to Heroes campaign,
Sparkling Ice has partnered with the Honor Flight Network, a non-profit that
supports veterans, to release limited-edition case wraps and a new Fruit Punch
flavor. These patriotic-themed wraps are being sold in retail stores across the
country to promote Honor Flight and the Cheers to Heroes campaign contest.
About The Campaign Partners
Rain is a Washington State based beverage company that has been an
industry leader in giving back for many years. Talking Rain manufactures a wide
range of beverages with innovative flavors and combinations. Sparkling Ice, one
of its top-selling beverages, is a zero-calorie sparkling water made with real
fruit flavors, colors from natural sources, antioxidants and vitamins. The
Sparkling Ice brand expanded its portfolio and in 2019 with a line extension,
Sparkling Ice +Caffeine. Sparkling Ice +Caffeine is available in 6 flavors and
contains 70mg of caffeine from natural sources.
Honor Flight Network
Another part of the Cheers to Heros campaign is Sparkling Ice’s partnership with the
non-profit organization, The Honor Flight Network. The Honor Flight
Network was created to honor America’s veterans by providing them free trips to
Washington D.C to tour the memorials built in their honor. Sparkling Ice has
worked with Honor Flight Network for five consecutive years to raise over
$350,000 and sponsor more than 350 veteran trips to the nation’s capital.
Currently, the Honor Flight Network is serving Vietnam War, Korean War and
World War II veterans. Although the network has temporarily paused flight trips
due to the pandemic, it plans to resume as soon as health officials say that it
is safe to do so. The Honor Flight Network made this decision to help protect