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Sunday, February 18, 2018
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This week's 'Skim: Why and how Facebook is testing its first "dislike" button of sorts; what drove Twitter to its first profitable quarter ever; why your Facebook Page will begin showing...
If you’ve been in the world of social media marketing within the past five years, there’s no doubt you’ve noticed that most platforms have been shifting toward a pay-to-play model. Whether it’s Facebook’s shrinking organic engagement or Instagram switching away from a chronological feed, the days of scaling organic social media engagement for free are going away. Aside from your...
Like warriors in the Greek Colosseum, you can pit two subject lines against each other to win the war for the inbox. The battle-tested and most powerful subject line lives on to get you better open rates. Let’s look at...
Has your brand seen positive returns on Instagram? Is your Instagram following big enough to drive profitable traffic to your landing pages? If you’re hesitating to answer, it might be time to learn how to get followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them. But...
Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its incredibly insightful analytics suite. It’s important to be able to analyze customers and their behavior on a micro level due to Facebook’s ever-changing algorithm, and the implications for your content and business. If you refuse...
Perhaps one of the biggest hurdles of social media for brands is the pressure to “keep up.” Platforms come and go. User behavior changes. As a result, the way brands approach social media has to change too. Heck, looking at a guide on how to “dominate” Facebook from 2010 feels like reading hieroglyphics today. Rewind back to as recently as...
If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Being a network based on visual entertainment creates endless possibilities to showcase your brand,...
Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions. Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. Many understand the importance of social media...
What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs of the platform...

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