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How Marketing Differs from Advertising and Why You Need BothThere is often a lot of confusion between marketing and advertising, and what each one really means. While they are very different, they are both required in order to create a successful business. There are numerous definitions of both terms, and if you ask...
3 Must-Do Marketing Diversification Strategies Beyond Organic Social MediaThe majority of brand new e-commerce companies are working with a very limited budget in the beginning, which forces them to focus their marketing efforts on just one or two channels, with social media typically being the main focus. While it’s a great primary marketing...
Understanding Social Media’s Role in the Explosion of the Wedding IndustryThe reverberations of social media are felt in almost every sector of the American economy, but few have experienced more of a boom than the wedding industry. Studying this relationship a little deeper shows some interesting relationships and connections – takeaways that...
Your Facebook Page can now join members-only Facebook Groups. In a new setting update spotted by social media aficionado Matt Navarra, Facebook is now going to let Pages on the site interact with communities through Facebook Groups.  Within Facebook Group settings, a new option has popped up for group owners that enables them to “allow Pages to request to join...
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel. The...
Instagram could be looking to make sharing other people's posts easier. But is that such a good thing?Image: mashable/lili sams By Johnny Lieu2018-09-21 02:01:25 UTC Instagram is reportedly testing new features that could dramatically change what your feed looks like. As first reported by The Verge, the company is looking to introduce native reposting, which will allow users to share...
3 Ways to Turn Facebook Messenger Ads into a Powerful Marketing ToolMessenger apps have seen enormous growth over the years. The top four messaging platforms—Facebook Messenger, WeChat, WhatsApp, and Viber—boast of over 3 billion active users per month. This number is bigger than the active users of the top four social networks....
Forty million people a year use Pinterest to plan for their wedding. If you’re in the wedding industry, Pinterest needs to be one of the networks that you focus on. To start getting a sense of what Pinners explore in wedding topics, look through the wedding category. Wedding cakes alone has 896.3k followers. These categories and boards amount to a...
Breaking up is hard. Especially when you’ve put in so much work to keep someone interested and invested in your relationship. When someone unsubscribes from your email list, it hurts. Kind of similar to when Josh from ninth...

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