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Best Platforms for Your Small Business to Start Marketing OnlineAs the owner of a small business, the thought of advertising online can be quite intimidating. You certainly know that online marketing is an extremely powerful tool, but how do you know where to start? There are many different options available, some of...
Why Businesses Should Leverage User Generate Content.docxFor decades, businesses have used traditional marketing ideas to sell their products and services.  Print ads, television commercials, and radio spots are useful to a point, but they are not enough anymore.  Baby boomers and millennials want to share their opinions, provide their feedback, and post...
When using email marketing to reach out to your subscriber list, there is a good chance that at least one goal is to increase support of your cause. Most folks on your subscriber list have already supported you in...
Image: Kiichiro Sato/AP/REX/Shutterstock By Chloe Bryan2018-07-15 09:04:55 -0700 After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online.  Surprise! In a series of tweets Sunday morning, Musk referred to Unsworth as...
Tips for a Successful Influencer RelationshipIf you are relatively new to the business of marketing, you might be tempted to think that influencer marketing is something of a fad. Working with influencers to reach your market is certainly a trendy technique at the moment, but that doesn’t mean it’s a new idea....
Two icons in incredible hats.Image: Mashable Composite/Brook Mitchell/Getty Images/StudioCanal By Chloe Bryan2018-07-14 17:00:00 UTC This is One Good Thing, a weekly column where we tell you about the only nice thing that happened on the internet this week. In these dark days, no one seems to like much of anything. I certainly don't — the things that used to bring...
Social media doesn’t feel very “social” when you’re just another face in the crowd, does it? And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance. The reality, though? If you’re struggling to stand out as a brand, you’re definitely not alone. No,...

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