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Social media marketing requires a lot of careful planning and consideration. When something as small as a single poorly-worded Tweet could be enough to land you in some serious trouble with your brand reputation, a solid social media approval process becomes a critical part of any marketing strategy. The problem is, it’s tough to maintain a consistent posting schedule...
You know how contestants on The Bachelor leave the show and inevitably start their new lives as Instagram influencers for Sugar Bear Hair gummies and such?  Well apparently politicians who resign from office become Instagram influencers for tea that looks like urine. Folks, what we are trying to say here is that Sarah Palin, former Governor of Alaska and Republican...
Note: This article was originally published on May 15 2017 and has been updated to accommodate the workarounds for Windows 10 Mail. With a plethora of email clients available for end user and each one rendering emails in different ways, coding and designing...
Facebook is quietly looking to limit the number of users that will be protected by Europe's tough new data law, according to Reuters. Outside of the U.S. and Canada, Facebook's users agree to terms and conditions that are tied with the social media company's operation in Ireland.  So, as the EU's General Data Protection Regulation (GDPR) is set to come...
The need to run ads on Facebook is pretty much universal at this point. Brands today are running brilliant campaigns across all industries, with a staggering 93% of social marketers tapping into Facebook’s robust paid ad platform at the moment. From the insane creative freedom that Facebook offers to the ability to laser-target specific demographics, it’s no secret why these ads...
Have you ever written a series of posts for your blog – a set of posts that are deliberately linked together? If you haven’t, I hope I can convince you to give it a try. Some bloggers feel writing a series...
Have you ever opened your email inbox to find four emails from the same business? Maybe a wrongly addressed email? Or even an email with basic spelling and grammar errors? If a mistake happens once, you likely won’t think too much...
Anonymity on Twitter is double-edged sword.Image: Lili Sams/Mashable By Johnny Lieu2018-04-18 07:02:57 UTC Civil servants in Australia can criticise the country's government on Twitter, so long as they do it under a fake name and outside of work. That's the latest result in the case of a former employee of Australia's immigration department, Michaela Banerji, who was sacked for misconduct...
When you think of the brands killing it on social media, the first few that come to mind are probably B2C companies (business to consumer). You rarely hear about the IT management company that’s crushing it on Twitter, or the granite manufacturer that’s dominating Instagram. But these types of B2B companies exist. The problem is they’re in the minority. For some...

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