Newsletter vs Blog? You Need Both for Your Business

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The blogosphere is becoming more saturated.

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According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!

That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.

Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.

One good way is through keyword optimization.

What is keyword optimization?

It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.

Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.

However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.

Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.

Benefits of keyword optimization

Drives traffic to your site

Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.

Measures traffic potential

Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).

Write better

Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.

Understand market behavior

Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.

Get profit

Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!

Things to consider in keyword optimization

Keyword popularity

Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.

However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.

Keyword Relevance

Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”

Keyword intent

Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.

Blogpatcher – Your top keyword optimization tool

Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.

There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.

However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.

This main reason is why Blogpatcher was created.

The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.

On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:

  • Rich media
  • Structured content
  • Readability
  • Social media

After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.

blogpatcher analyse a page

Click on the factor that you want to look deeper into to show you issues that you must resolve soon.

blogpatcher page analysis

On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.

In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.

The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.

The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.

bogpatcher lsi keywords

The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.

After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.

The higher the score, the better your chances of ranking high on Google search for your keyword!

Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.

blogpatcher related search phrases

The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.

Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.

You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.

Conclusion

Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.

You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.

At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.

Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!

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