Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
The report was based on data from a survey of 351 business owners and managers at US companies with fewer than 500 employees.
Some 71% of respondents say their firm uses social media, and 16% say their firm is planning to in the future.
Facebook is the social platform SMBs use most (86% use it). Instagram is second (48%), followed by YouTube (46%), Twitter (44%), LinkedIn (31%), and Snapchat (25%).
Just over half (52%) of SMBs that use social media post at least once a day.
Some 54% of SMBs that use social media post images/infographics, and 52% post offers/promotions.
About the research: The report was based on data from a survey of 351 SMB owners and managers at companies from across the United States with fewer than 500 employees.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji