How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and receiving more positive mentions?
To find out, Talkwalker used its Quick Search tool to examine the performance of various brands across multiple social networks over the previous 13 months.
Pepsi received more mentions on social media than Coke in the time period examined (10.2 million vs. 8.4 million).
However, the share of mentions that were positive was significantly higher for Coke than Pepsi (51% vs. 45%).
The iPhone received many more mentions on social media than Android during the period examined (116.1 million vs. 6.2 million). Most mentions of both rivals were positive, though Android had a higher share of positive sentiment (77% vs. 61%).
The PlayStation 4 received significantly more social mentions than both the XBox One and the Nintendo Switch during the time period examined (51.9 million vs. 17.6 million and 14.3 million, respectively).
The Switch had the highest share of positive sentiment (73%).
About the research: The report was based on data from Talkwalker’s Quick Search tool. The researchers examined the performance of various bands across multiple social networks over the previous 13 months.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji