#SproutChat Recap: The Basics of SEO

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When it comes to professional development it’s key to explore the various aspects of marketing, outside of your daily duties. SEO, for example, can play a significant role in your social media strategy. Having baseline knowledge of this field can come in handy for you and your professional growth.

In this week’s #SproutChat, Dominique Jackson, Sprout Social’s SEO Strategist, joined us to discuss some common misconceptions about SEO and how to improve your inbound marketing strategies using SEO tactics.

Change Doesn’t Happen Overnight

It’s common for folks to expect immediate change when implementing adjustments to strategy. However, this isn’t the reality. Find out some SEO myths that participants shared with the community.

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A Little Research Goes a Long Way

When brainstorming new content ideas, take the time to do keyword research and see what keywords resonate with your audience or the audience you’re trying to target. Knowing this information can help you in the long run as these small moves tend to have big impact overtime, particularly with higher rankings in searches.

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Build Relationships

Getting inbound links back to your site is likely part of your current overall marketing strategy, but one thing to consider shifting focus toward is building relationships. Befriend other content creators and ask them to include links back to your site, when applicable, and reciprocate as much as possible.

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Keep Social Content Consistent

Providing the most up to date information on your social pages and posting consistently will keep your feed fresh, as well as ensure that your content will be included in searches.

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Put Those Skills to Work

If you’re focusing on personal branding and trying to get the word out about your expertise, start writing content and pushing it live on platforms like WordPress or Medium. Remain consistent in your work and remember that change doesn’t happen overnight but the more you produce and engage, the more relationships you’ll build and the more improvements you’ll see.

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#SproutChat will be on break next Wednesday, Jan. 24, as we’ll be tuning in to Sprout Sessions and continuing the conversation on social. In the meantime, be sure to join our Facebook community so you can connect with other folks in the industry.

This post #SproutChat Recap: The Basics of SEO originally appeared on Sprout Social.





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